In the Know How to Evaluate Reviews
In our last post, The Southerly Blog shared tips for writing effective reviews. This week, we’re taking it a step further and sharing ways to evaluate reviews to get the most out of them. Whether you’re looking at making a big purchase, you want to know where to get the best sushi in town, or you’re in the market for a new stylist in the Towson area, knowing how to evaluate reviews is an important skill to have.
How to Evaluate a Review
If you’ve ever taken time to read through a multitude of reviews, you know they can range from being helpful to being laughable, so here are some tips on how to evaluate reviews.
Extreme reviews (good or bad) typically aren’t extremely helpful. Take them with a grain of salt and toss out the truly awful and the ebullient ones that don’t have substance aside.
Look for common themes among multiple reviews. If several people are saying the same thing, chances are the point is true and may be relevant.
Read the overall tone of the review. Is it positive, negative, or neutral?
Prioritize what you read. Determine if the review is relevant to what you are looking at. Take into account that the review you are reading doesn’t have anything to do with why you are considering a particular product or service.
Be on the lookout for fake reviews and learn how to spot them. Vague language, reviews that are about emotions rather than facts, or reviews that simply sound off are indications that it may be fake. Even if it isn’t, vague and unclear reviews aren’t really helpful.
What other thoughts do you have about reviews? Share any wisdom and tips from your own experience with the rest of us by leaving a comment. Also, feel free to submit a review of our Maryland apartment community today so we can meet your needs and others can benefit from your feedback. We look forward to hearing from you!